Privacy Notice

Privacy policy

Provider and responsible body in the sense of the Data Protection Act

Mohr Central Lubrication
Robert Mohr
Eisenwerkstr. 24
58332 Schwelm

Data protection

We have written this privacy statement (version 09.03.2020-311160345) in order to explain to you, in accordance with the requirements of the General Data Protection Regulation (EU) 2016/679, what information we collect, how we use data and what decision-making options you have as a visitor to this website.

Unfortunately, it is in the nature of things that these explanations sound very technical, but we have tried to describe the most important things as simply and clearly as possible when creating them.

Cookies

Our website uses HTTP cookies to store user-specific data.
Below we explain what cookies are and why they are used so that you can better understand the privacy policy that follows.

What exactly are cookies?
Whenever you browse the internet, you use a browser. Well-known browsers include Chrome, Safari, Firefox, Internet Explorer and Microsoft Edge. Most websites store small text files in your browser. These files are called cookies.

One thing cannot be denied: Cookies are really useful little helpers. Almost all websites use cookies. More precisely, they are HTTP cookies, as there are also other cookies for other applications. HTTP cookies are small files that are stored on your computer by our website. These cookie files are automatically placed in the cookie folder, effectively the "brain" of your browser. A cookie consists of a name and a value. When defining a cookie, one or more attributes must also be specified.

Cookies store certain user data about you, such as language or personal page settings. When you return to our site, your browser transmits the "user-related" information back to our site. Thanks to the cookies, our website knows who you are and offers you your usual default setting. In some browsers each cookie has its own file, in others such as Firefox all cookies are stored in a single file.

There are both first-party cookies and third-party cookies. First-party cookies are created directly by our site, third-party cookies are created by partner websites (e.g. Google Analytics). Each cookie is to be evaluated individually, as each cookie stores different data. The expiry time of a cookie also varies from a few minutes to a few years. Cookies are not software programmes and do not contain viruses, Trojans or other "pests". Cookies also cannot access information on your PC.

For example, cookie data may look like this

Name: _ga
Expiration time: 2 years
Usage: Differentiation of website visitors
Example value: GA1.2.1326744211.152311160345
A browser should support the following minimum sizes:

A cookie should be able to contain at least 4096 bytes
It should be possible to store at least 50 cookies per domain
A total of at least 3000 cookies should be able to be stored
What types of cookies are there?
The question of which cookies we use in particular depends on the services used and is clarified in the following sections of the privacy policy. At this point, we would like to briefly discuss the different types of HTTP cookies.

We can distinguish between 4 types of cookies:

Absolutely necessary cookies.

These cookies are necessary to ensure basic functions of the website. For example, these cookies are needed when a user places a product in the shopping basket, then continues surfing on other pages and only goes to the checkout later. These cookies do not delete the shopping cart even if the user closes his browser window.

Functional cookies

These cookies collect information about user behaviour and whether the user receives any error messages. In addition, these cookies are also used to measure the loading time and the behaviour of the website with different browsers.

Goal-oriented cookies

These cookies provide a better user experience. For example, locations entered, font sizes or form data are saved.

Advertising cookies

These cookies are also called targeting cookies. They are used to provide the user with individually adapted advertising. This can be very practical, but also very annoying.

Usually, when you visit a website for the first time, you are asked which of these types of cookies you would like to allow. And of course, this decision is also stored in a cookie.

How can I delete cookies?

You decide how and whether you want to use cookies. Regardless of which service or website the cookies come from, you always have the option of deleting cookies, only partially allowing them or deactivating them. For example, you can block third-party cookies but allow all other cookies.

If you want to find out which cookies have been stored in your browser, if you want to change or delete cookie settings, you can find this in your browser settings:

Chrome: Delete, activate and manage cookies in Chrome.

Safari: Manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have placed on your computer

Internet Explorer: Delete and manage cookies

Microsoft Edge: Delete and manage cookies

If you generally do not want cookies, you can set up your browser so that it always informs you when a cookie is to be set. In this way, you can decide for each individual cookie whether you allow the cookie or not. The procedure varies depending on the browser. The best thing to do is to search for the instructions in Google using the search term "Delete Cookies Chrome" or "Disable Cookies Chrome" in the case of a Chrome browser or replace the word "Chrome" with the name of your browser, e.g. Edge, Firefox, Safari.

What about my data protection?

The so-called "Cookie Guidelines" have been in place since 2009. These state that the storage of cookies requires the consent of the website visitor (i.e. you). Within the EU countries, however, there are still very different reactions to these directives. In Germany, the Cookie Directive has not been implemented as national law. Instead, this directive was largely implemented in § 15 para.3 of the German Telemedia Act (TMG).

If you want to know more about cookies and are not afraid of technical documentation, we recommend https://tools.ietf.org/html/rfc6265, the Request for Comments of the Internet Engineering Task Force (IETF) called "HTTP State Management Mechanism".

Storage of personal data

Personal data that you provide to us electronically on this website, such as your name, e-mail address, address or other personal details when submitting a form or commenting on the blog, together with the time and IP address, will only be used by us for the stated purpose, kept secure and not passed on to third parties.

We therefore only use your personal data to communicate with those visitors who expressly request contact and to process the services and products offered on this website. We do not disclose your personal data without your consent, but we cannot rule out the possibility that this data may be accessed in the event of unlawful conduct.

If you send us personal data by e-mail - thus away from this website - we cannot guarantee secure transmission and protection of your data. We recommend that you never send confidential data by e-mail without encryption.

According to Article 6(1)(a) DSGVO (lawfulness of processing), the legal basis is that you give us consent to process the data you have entered. You can revoke this consent at any time - an informal e-mail is sufficient, you will find our contact details in the imprint.

Rights according to the General Data Protection Regulation

According to the provisions of the DSGVO, you are generally entitled to the following rights:

Right to rectification (Article 16 DSGVO)
Right to erasure ("right to be forgotten") (Article 17 DSGVO)
Right to restriction of processing (Article 18 GDPR)
Right to notification - obligation to give notice in connection with the rectification or erasure of personal data or the restriction of processing (Article 19 GDPR)
Right to data portability (Article 20 GDPR)
Right to object (Article 21 GDPR)
Right not to be subject to a decision based solely on automated processing, including profiling (Article 22 GDPR).
If you believe that the processing of your data violates data protection law or your data protection rights have otherwise been violated in any way, you can contact the Federal Commissioner for Data Protection and Freedom of Information (BfDI).

Evaluation of visitor behaviour

In the following data protection declaration, we inform you whether and how we evaluate data from your visit to this website. The evaluation of the collected data is generally anonymous and we cannot draw any conclusions about your person from your behaviour on this website.

You can find out more about how to object to this analysis of your visit data in the following data protection declaration.

TLS encryption with https

We use https to transmit data in a tap-proof manner on the Internet (data protection by technical design Article 25(1) DSGVO). By using TLS (Transport Layer Security), an encryption protocol for secure data transmission on the Internet, we can ensure the protection of confidential data. You can recognise the use of this data transmission protection by the small lock symbol at the top left of the browser and the use of the https scheme (instead of http) as part of our internet address.

Google Fonts Local Privacy Policy

We use Google Fonts from Google Inc. (1600 Amphitheatre Parkway Mountain View, CA 94043, USA) on our website. We have integrated the Google Fonts locally, i.e. on our web server - not on Google's servers. This means that there is no connection to Google's servers and therefore no data transfer or storage.

What are Google Fonts?

Google Fonts (formerly Google Web Fonts) is an interactive directory of more than 800 fonts provided by Google LLC for free use. With Google Fonts, you could use the fonts without uploading them to your own server. However, in order to prevent any transfer of information to the Google server in this regard, we have downloaded the fonts to our server. In this way, we act in accordance with data protection laws and do not send any data to Google Fonts.

Unlike other web fonts, Google allows us unlimited access to all fonts. This means we have unlimited access to a sea of fonts and can thus get the most out of our website. You can find out more about Google Fonts and other issues at https://developers.google.com/fonts/faq?tid=311160345.

Google Analytics Privacy Policy

We use the analysis tracking tool Google Analytics (GA) of the American company Google LLC (1600 Amphitheatre Parkway Mountain View, CA 94043, USA) on our website. Google Analytics collects data about your actions on our website. For example, when you click on a link, this action is stored in a cookie and sent to Google Analytics. The reports we receive from Google Analytics help us to better tailor our website and service to your preferences. In the following, we will go into more detail about the tracking tool and, in particular, inform you about what data is stored and how you can prevent this.

What is Google Analytics?

Google Analytics is a tracking tool used to analyse traffic to our website. In order for Google Analytics to work, a tracking code is built into the code of our website. When you visit our website, this code records various actions you take on our website. As soon as you leave our website, this data is sent to the Google Analytics servers and stored there.

Google processes the data and we receive reports about your user behaviour. These reports may include, but are not limited to, the following:

  • Audience reports: Audience reports help us get to know our users better and know more precisely who is interested in our service.
  • Ad reports: Ad reports help us analyse and improve our online advertising.
  • Acquisition reports: Acquisition reports give us helpful information on how to attract more people to our service.
  • Behaviour reports: This tells us how you interact with our website. We can track the path you take on our site and which links you click on.
  • Conversion reports: Conversion is when you take a desired action as a result of a marketing message. For example, when you go from being just a website visitor to a buyer or newsletter subscriber. These reports help us learn more about how our marketing efforts are working for you. This is how we want to increase our conversion rate.
  • Real-time reports: Here we always know immediately what is happening on our website. For example, we can see how many users are reading this text.

Why do we use Google Analytics on our website?

Our goal with this website is clear: we want to offer you the best possible service. The statistics and data from Google Analytics help us to achieve this goal.


The statistically evaluated data shows us a clear picture of the strengths and weaknesses of our website. On the one hand, we can optimise our site so that it is found more easily by interested people on Google. On the other hand, the data helps us to better understand you as a visitor. We thus know exactly what we need to improve on our website in order to offer you the best possible service. The data also helps us to carry out our advertising and marketing measures in a more individual and cost-effective way. After all, it only makes sense to show our products and services to people who are interested in them.

What data is stored by Google Analytics?

Google Analytics uses a tracking code to create a random, unique ID that is linked to your browser cookie. This is how Google Analytics recognises you as a new user. The next time you visit our site, you will be recognised as a "returning" user. All collected data is stored together with this user ID. This is what makes it possible to evaluate pseudonymous user profiles in the first place.

Your interactions on our website are measured through identifiers such as cookies and app instance IDs. Interactions are all types of actions that you perform on our website. If you also use other Google systems (such as a Google Account), data generated through Google Analytics may be linked to third-party cookies. Google does not share Google Analytics data unless we, as the website operator, authorise it. Exceptions may occur if required by law.

The following cookies are used by Google Analytics:
Name: _ga
Wert:2.1326744211.152311160345-5
Purpose: By default, analytics.js uses the cookie _ga to store the user ID. Basically, it is used to distinguish website visitors.
Expiry date: after 2 years

Name: _gid
Wert:2.1687193234.152311160345-1
Purpose: The cookie is also used to distinguish between website visitors.
Expiry date: after 24 hours

Name: _gat_gtag_UA_<property-id>
Value: 1
Purpose: Used to lower the request rate. If Google Analytics is provided via Google Tag Manager, this cookie is named _dc_gtm_ <property-id>.
Expiry date: after 1 minute

Name: AMP_TOKEN
Value: not specified
Purpose: The cookie has a token that can be used to retrieve a user ID from the AMP client ID service. Other possible values indicate a logout, a request or an error.
Expiry date: after 30 seconds up to one year

Name: __utma
Wert:1564498958.1564498958.1564498958.1
Purpose: This cookie is used to track your behaviour on the website and measure performance. The cookie is updated every time information is sent to Google Analytics.
Expiry date: after 2 years

Name: __utmt
Value: 1
Purpose: The cookie is used like _gat_gtag_UA_<property-id> to throttle the request rate.
Expiry date: after 10 minutes

Name: __utmb
Value:3.10.1564498958
Purpose: This cookie is used to determine new sessions. It is updated every time new data or info is sent to Google Analytics.
Expiry date: after 30 minutes

Name: __utmc
Value: 167421564
Purpose: This cookie is used to set new sessions for returning visitors. This is a session cookie and is only stored until you close the browser again.
Expiry date: After you close the browser.

Name: __utmz
Value: m|utmccn=(referral)|utmcmd=referral|utmcct=/
Purpose: The cookie is used to identify the source of traffic to our website. This means that the cookie stores from where you came to our website. This may have been another page or an advertisement.
Expiry date: after 6 months

Name: __utmv
Value: not specified
Purpose: The cookie is used to store custom user data. It is updated whenever information is sent to Google Analytics.
Expiry date: after 2 years

Note: This list cannot claim to be exhaustive, as Google also changes the choice of its cookies from time to time.
Here we show you an overview of the most important data collected with Google Analytics:

Heatmaps: Google creates so-called heatmaps. Heatmaps allow you to see exactly those areas that you click on. This gives us information about where you are "travelling" on our site.

Session duration: Google defines session duration as the time you spend on our site without leaving. If you have been inactive for 20 minutes, the session ends automatically.

Bounce rate: A bounce is when you view only one page on our website and then leave our website again.

Account creation: When you create an account or place an order on our website, Google Analytics collects this data.

IP address: The IP address is only shown in abbreviated form so that no clear attribution is possible.

Location: The IP address can be used to determine the country and your approximate location. This process is also referred to as IP location determination.

Technical information: Technical information includes your browser type, internet service provider or screen resolution.

Source of origin: Google Analytics and we are of course also interested in which website or which advertisements you came to our site from.

Other data include contact details, any ratings, the playing of media (e.g. if you play a video via our site), the sharing of content via social media or adding to your favourites. This list does not claim to be complete and only serves as a general orientation of the data storage by Google Analytics.

How long and where is the data stored?

Google has its servers spread all over the world. Most servers are located in America and therefore your data is mostly stored on American servers. You can find out exactly where Google's data centres are located here: https://www.google.com/about/datacenters/inside/locations/?hl=en.

Your data is distributed on different physical data carriers. This has the advantage that the data can be accessed more quickly and is better protected against manipulation. In each Google data centre, there are corresponding emergency programmes for your data. If, for example, the hardware at Google fails or natural disasters paralyse servers, the risk of a service interruption at Google still remains low.

Google Analytics has a standard retention period of 26 months for your user data. After this period, your user data will be deleted. However, we have the option of choosing the retention period for user data ourselves. There are five options available to us for this:

  • Deletion after 14 months
  • Cancellation after 26 months
  • Cancellation after 38 months
  • Deletion after 50 months
  • No automatic deletion

How can I delete my data or prevent data storage?

Under European Union data protection law, you have the right to access, update, delete or restrict your data. You can prevent Google Analytics from using your data by using the browser add-on to deactivate Google Analytics JavaScript (ga.js, analytics.js, dc.js). You can download and install the browser add-on at https://tools.google.com/dlpage/gaoptout?hl=en. Please note that this add-on only deactivates the collection of data by Google Analytics.

If you generally want to deactivate, delete or manage cookies (independently of Google Analytics), there are separate instructions for each browser:



Google Analytics is an active participant in the EU-U.S. Privacy Shield Framework, which governs the accurate and secure transfer of personal data. You can find more information about this at https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&tid=311160345. We hope we have been able to provide you with the most important information about Google Analytics' data processing. If you want to learn more about the tracking service, we recommend these two links: http://www.google.com/analytics/terms/us.html and https://support.google.com/analytics/answer/6004245?hl=en.

Google Analytics reports on demographic characteristics and interests

We have turned on advertising reporting features in Google Analytics. The demographic and interest reports contain information on age, gender and interests. This allows us to get a better picture of our users without being able to attribute this data to individual people. You can find out more about the advertising functions at https://support.google.com/analytics/answer/3450482?hl=en_AT&utm_id=ad.

You can stop the use of the activities and information of your Google account under "Advertising settings" at https://adssettings.google.com/authenticated via a checkbox.

Google Analytics data processing addendum

We have entered into a direct customer agreement with Google for the use of Google Analytics by accepting the "Data Processing Addendum" in Google Analytics.

You can find out more about the data processing addendum for Google Analytics here: https://support.google.com/analytics/answer/3379636?hl=en&utm_id=ad

Automatic data storage

Nowadays, when you visit websites, certain information is automatically created and stored, including on this website.

When you visit our website, as you are doing now, our web server (the computer on which this website is stored) automatically records information such as

the address (URL) of the website you are visiting
browser and browser version
the operating system used
the address (URL) of the previously visited page (referrer URL)
the host name and IP address of the device from which access is made
the date and time
in files (web server log files).

As a rule, web server log files are stored for a fortnight and then automatically deleted. We do not pass on this data, but we cannot exclude the possibility that this data may be viewed in the event of unlawful behaviour.

Facebook Pixel Privacy Policy

We use the Facebook Pixel from Facebook on our website. We have implemented code on our website to do this. The Facebook pixel is a snippet of JavaScript code that loads a collection of functions that allow Facebook to track your user actions if you have come to our website via Facebook ads. For example, when you purchase a product on our website, the Facebook pixel is triggered and stores your actions on our website in one or more cookies. These cookies allow Facebook to match your user data (customer data such as IP address, user ID) with your Facebook account data. Facebook then deletes this data again. The collected data is anonymous and not visible to us and can only be used in the context of ad placements. If you are a Facebook user and are logged in, your visit to our website is automatically assigned to your Facebook user account.

We only want to show our services and products to people who are really interested in them. With the help of Facebook pixels, our advertising measures can be better tailored to your wishes and interests. In this way, Facebook users (provided they have allowed personalised advertising) see suitable advertising. Furthermore, Facebook uses the collected data for analysis purposes and its own advertisements.

In the following, we show you those cookies that were set by integrating Facebook Pixel on a test page. Please note that these are only sample cookies. Different cookies are set depending on the interaction on our website.

Name: _fbp
Wert: fb.1.1568287647279.257405483-6311160345-7
Purpose: This cookie is used by Facebook to display advertising products.
Expiry date: after 3 months

Name: fr
Value: 0aPf312HOS5Pboo2r..Bdeiuf...1.0.Bdeiuf.
Purpose: This cookie is used to make Facebook Pixel work properly.
Expiry date: after 3 months

Name: comment_author_50ae8267e2bdf1253ec1a5769f48e062311160345-3
Value: Name of the author
Purpose: This cookie stores the text and name of a user who leaves a comment, for example.
Expiry date: after 12 months

Name: comment_author_url_50ae8267e2bdf1253ec1a5769f48e062
Value: https%3A%2F%2Fwww.testseite...%2F (URL of the author)
Purpose: This cookie stores the URL of the website that the user enters in a text field on our website.
Expiry date: after 12 months

Name: comment_author_email_50ae8267e2bdf1253ec1a5769f48e062
Value: Author's email address
Purpose: This cookie stores the user's email address if they have provided it on the website.
Expiry date: after 12 months

Note: The above cookies relate to individual user behaviour. Especially when using cookies, Facebook can never rule out changes.

If you are logged in to Facebook, you can change your settings for advertisements at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen yourself. If you are not a Facebook user, you can generally manage your usage-based online advertising at https://www.youronlinechoices.com/uk/your-ad-choices There you have the option of selecting providers. There you have the option to deactivate or activate providers.

If you want to learn more about Facebook's privacy policy, we recommend you read the company's own data policy at https://www.facebook.com/policy.php.

Facebook Automatic Enhanced Matching Privacy Policy

We have also enabled Automatic Advanced Matching as part of the Facebook Pixel feature. This feature of the Pixel allows us to send hashed emails, name, gender, city, state, postcode and date of birth or phone number as additional information to Facebook if you have provided us with this information. This activation allows us to tailor advertising campaigns on Facebook even more precisely to people who are interested in our services or products.

Google Tag Manager Privacy Policy

For our website we use the Google Tag Manager of the company Google Inc. (1600 Amphitheatre Parkway Mountain View, CA 94043, USA). This tag manager is one of many helpful marketing products from Google. Via the Google Tag Manager, we can centrally integrate and manage code sections of various tracking tools that we use on our website.

In this privacy statement, we would like to explain in more detail what Google Tag Manager does, why we use it and in what form data is processed.

What is the Google Tag Manager?

The Google Tag Manager is an organisational tool that allows us to incorporate and manage website tags centrally and via a user interface. Tags are small sections of code that, for example, record (track) your activities on our website. For this purpose, JavaScript code sections are inserted into the source code of our page. The tags often come from Google-internal products such as Google Ads or Google Analytics, but tags from other companies can also be integrated and managed via the manager. Such tags perform different tasks. They can collect browser data, feed marketing tools with data, embed buttons, set cookies and also track users across multiple websites.

Why do we use Google Tag Manager for our website?

As the saying goes: organisation is half the battle! And of course this also applies to the maintenance of our website. In order to make our website as good as possible for you and all the people who are interested in our products and services, we need various tracking tools such as Google Analytics. The data collected by these tools shows us what you are most interested in, where we can improve our services and which people we should still show our offers to. And for this tracking to work, we need to embed appropriate JavaScript codes into our website. In principle, we could include each code section of the individual tracking tools separately in our source code. However, this takes a lot of time and it is easy to lose track. That's why we use the Google Tag Manager. We can easily integrate the necessary scripts and manage them from one place. In addition, the Google Tag Manager offers an easy-to-use user interface and you don't need any programming knowledge. This is how we manage to keep order in our tag jungle.

What data is stored by the Google Tag Manager?

The Tag Manager itself is a domain that does not set any cookies and does not store any data. It acts as a mere "administrator" of the implemented tags. The data is collected by the individual tags of the various web analysis tools. The data is virtually passed through to the individual tracking tools in the Google Tag Manager and is not stored.

However, the situation is completely different with the integrated tags of the various web analysis tools, such as Google Analytics. Depending on the analysis tool, various data about your web behaviour is usually collected, stored and processed with the help of cookies. For this, please read our privacy texts on the individual analysis and tracking tools that we use on our website.

In the account settings of the Tag Manager, we have allowed Google to receive anonymised data from us. However, this is only about the use and usage of our Tag Manager and not your data stored via the code sections. We allow Google and others to receive selected data in anonymised form. We thus consent to the anonymous sharing of our website data. Which summarised and anonymous data is forwarded exactly, we could not find out - despite long research. In any case, Google deletes all information that could identify our website. Google combines the data with hundreds of other anonymous website data and creates user trends within the framework of benchmarking measures. Benchmarking compares our own results with those of our competitors. Processes can be optimised on the basis of the information collected.

How long and where is the data stored?

When Google stores data, this data is stored on Google's own servers. The servers are distributed all over the world. Most of them are located in America. You can find out exactly where Google servers are located at https://www.google.com/about/datacenters/inside/locations/?hl=en.
You can find out how long the individual tracking tools store your data in our individual data protection texts for the individual tools.

How can I delete my data or prevent data storage?

The Google Tag Manager itself does not set cookies, but manages tags from various tracking websites. In our privacy texts for the individual tracking tools, you will find detailed information on how you can delete or manage your data.

Google is an active participant in the EU-U.S. Privacy Shield Framework, which regulates the correct and secure transfer of personal data. You can find more information about this at https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&tid=311160345. If you want to learn more about the Google Tag Manager, we recommend the FAQs at https://www.google.com/intl/de/tagmanager/faq.html.

Google AdSense Privacy Policy

We use Google AdSense on this website, the advertising programme of Google Inc. (1600 Amphitheatre Parkway Mountain View, CA 94043, USA). Google AdSense allows us to display advertisements on this website that match our theme. In this way, we offer you ads that ideally represent real added value for you. In the course of this privacy policy on Google AdSense, we will explain why we use Google AdSense on our website, which of your data is processed and stored and how you can prevent this data storage.

The legal basis for the use of Google AdSense is Article 6 (1) f (lawfulness of processing), because there is a legitimate interest in carrying out targeted advertising measures.

What is Google AdSense?

Google AdSense has been around since 2003 and is an advertising programme of the Google company. In contrast to Google Ads (formerly Google AdWords), you cannot place advertisements yourself. Google AdSense displays advertisements on websites such as ours. The biggest advantage of this advertising service compared to some others is that Google AdSense only shows you ads that match our content. Google has its own algorithm that calculates which ads you will see. Of course, we only want to show you ads that you are interested in and that offer you added value. Google checks which advertisements are suitable for our website and for our users on the basis of your interests or your user behaviour and on the basis of our offer. At this point, we would like to mention that we are not responsible for the selection of the advertisements. We only offer the advertising space on our website. The selection of the advertisements displayed is made by Google. Since August 2013, the ads are also adapted to the respective user interface. This means that regardless of whether you visit our website from your smartphone, PC or laptop, the ads adapt to your end device.

Why do we use Google AdSense on our website?

Running a high quality website requires a lot of dedication and great effort. Basically, we are never done working on our website. We always try to maintain our site and keep it as up-to-date as possible. Of course, we also want to achieve economic success with this work. That is why we have decided to use advertisements as a source of income. However, the most important thing for us is not to disturb your visit to our website with these ads. With the help of Google AdSense, you will only be offered advertisements that match our topics and your interests.

Similar to the Google indexing process for a website, a bot examines the relevant content and offers on our website. Then the advertisements are adapted in terms of content and presented on the website. In addition to the content overlap between the ad and the website offer, AdSense also supports interest-based targeting. This means that Google also uses your data to offer advertising tailored to you. In this way, you receive advertising that ideally offers you real added value and we have a higher chance of earning a little something.

What data is stored by Google AdSense?

In order for Google AdSense to display customised advertising tailored to you, cookies are used, among other things. Cookies are small text files that store certain information on your computer.

In AdSense, cookies are intended to enable better advertising. The cookies do not contain any personally identifiable data. However, it should be noted that Google considers data such as "pseudonymous cookie IDs" (name or other identifier is replaced by a pseudonym) or IP addresses as non-personally identifiable information. However, under the GDPR, these data may be considered personal data. Google AdSense sends a cookie to the browser after every impression (this is always the case when you see an ad), every click and every other activity that leads to a call to the Google AdSense servers. If the browser accepts the cookie, it will be stored there.

Third-party advertisers may place and read cookies on your browser as part of AdSense, or use web beacons to store data they obtain through ad delivery on the website. Web beacons are small graphics that enable log file recording and log file analysis. This analysis enables statistical analysis for online marketing.

Google may collect certain information about your user behaviour on our website through these cookies. This includes:

  • Information about how you interact with an ad (clicks, impression, mouse movements).
  • Information about whether an ad has already appeared in your browser at an earlier time. This data helps us to avoid showing you an ad more than once.

In doing so, Google analyses and evaluates the data on the advertisements displayed and your IP address. Google uses the data primarily to measure the effectiveness of an ad and to improve the advertising offer. This data is not linked to any personal data that Google may have about you through other Google services.

In the following, we will introduce you to cookies that Google AdSense uses for tracking purposes. Here we refer to a test website that has Google AdSense installed exclusively: 

  • Name: uid
  • Expiry time: after 2 months
  • Usage: The cookie is stored under the domain adform.net. It provides a uniquely assigned, machine-generated user ID and collects data about activity on our website.
  • Beispielwert: 891269189311160345
  • Name: C
  • Expiry time: after 1 month
  • Usage: This cookie identifies whether your browser accepts cookies. The cookie is stored under the domain track.adform.net.
  • Example value: 1
  • Name: cid
  • Expiry time: after 2 months
  • Usage: This cookie is stored under the domain track.adform.net, stands for client ID and is used to improve advertising to you. It can serve more relevant ads to the visitor and helps improve campaign performance reports.
  • Beispielwert: 8912691894970695056,0,0,0,0
  • Name: IDE
  • Expiry time: after 1 month
  • Usage: The cookie is stored under the domain doubkeklick.net. It is used to register your actions after the ad has been displayed or clicked. This allows us to measure how well an ad is received by our visitors.
  • Example value: zOtj4TWxwbFDjaATZ2TzNaQmxrU311160345
  • Name: test_cookie
  • Expiry time: after 1 month
  • Usage: With the help of the "test_cookie" you can check whether your browser supports cookies at all. The cookie is stored under the domain doubkeklick.net.
  • Example value: not specified
  • Name: CT592996
  • Expiry time: after one hour
  • Usage: Stored under the domain adform.net. The cookie is set as soon as you click on an advertisement. We were not able to find out more detailed information about the use of this cookie.
  • Example value: 733366
Note: This list cannot claim to be exhaustive, as Google's experience shows that it changes its choice of cookies time and again.

How long and where is the data stored?

Google records your IP address and various activities that you perform on the website. Cookies store this information about your interactions with our website. According to Google, the company collects and stores the information provided in a secure manner on Google's in-house servers in the US.

If you do not have a Google account or are not logged in, Google stores the collected data with a unique identifier (ID) mostly on your browser. The unique IDs stored in cookies are used, for example, to ensure personalised advertising. If you are logged into a Google account, Google may also collect personal data.

You can delete some of the data that Google stores at any time (see next section). Much of the information stored in cookies is automatically deleted after a certain period of time. However, there is also data that is stored by Google for a longer period of time. This is the case when Google has to store certain data for an indefinite, longer period of time for economic or legal reasons.

How can I delete my data or prevent data storage?

You always have the option of deleting or deactivating cookies that are on your computer. How exactly this works depends on your browser.

If you generally do not want cookies, you can set up your browser so that it always informs you when a cookie is to be set. In this way, you can decide for each individual cookie whether you allow the cookie or not. Downloading and installing this browser plug-in at https://support.google.com/ads/answer/7395996 will also deactivate all "advertising cookies". Keep in mind that by disabling these cookies, you are not preventing the ads, only the personalised ads.


If you have a Google account, you can disable personalised advertising on the https://adssettings.google.com/authenticated website. Here, too, you will continue to see ads, but they will no longer be tailored to your interests. Nevertheless, the ads are displayed based on a few factors such as your location (derived from your IP address), browser type and the search terms used.

You can read about what data Google basically collects and what they use this data for at https://www.google.com/intl/de/policies/privacy/.

Google Ads (Google AdWords) Conversion Tracking Privacy Policy

We use Google Ads (formerly Google AdWords) as an online marketing measure to advertise our products, offers and services. In this way, we want to draw more people's attention to the high quality of our offers on the Internet. As part of our advertising measures through Google Ads, we use the conversion tracking of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google") on our website. With the help of this free tracking tool, we can adapt our advertising offer to your interests and needs much better. In the following article, we will go into more detail about why we use conversion tracking, what data is stored in the process and how you can prevent this data storage.

The legal basis for the use of Google Ads conversion tracking is Article 6 (1) f (lawfulness of processing), because there is a legitimate interest in carrying out targeted advertising measures.

What is Google Ads conversion tracking?

Google Ads (formerly Google AdWords) is the in-house online advertising system of Google LLC. We can create online ads via Google Ads to bring interested people closer to our products or services. We are convinced of the quality of our offer and want as many people as possible to get to know our website. In the online sector, Google Ads offers the best platform for this. Of course, we also want to get an accurate overview of the cost-benefit factor of our advertising campaigns. That's why we use the conversion tracking tool from Google Ads.

But what is a conversion actually? A conversion occurs when you go from being a purely interested website visitor to an acting visitor. This happens whenever you click on our ad and then perform another action, such as visiting our website. With Google's conversion tracking tool, we record what happens after a user clicks on our Google Ads ad. For example, we can see whether products are purchased, services are used or whether users have signed up for our newsletter.

Why do we use Google Ads conversion tracking on our website?

We use Google Ads to draw attention to our offer on other websites. The aim is to ensure that our advertising campaigns reach only those people who are interested in our products and services. With the conversion tracking tool we can see which keywords, ads, ad groups and campaigns lead to the desired customer actions. We see how many customers interact with our ads on a device or in a browser and then make a conversion. This data allows us to calculate our cost-benefit factor, measure the success of individual advertising measures and consequently optimise our online marketing measures. We can also use the data obtained to make our website more interesting for you and adapt our advertising offer even more individually to your needs.

What data is stored with Google Ads conversion tracking?

We have integrated a conversion tracking tag or code snippet on our website in order to be able to better analyse certain user actions. If you now click on one of our Google Ads ads, the "Conversion" cookie is stored on your computer (usually in the browser) or mobile device by a Google domain. Cookies are small text files that store information on your computer.

Here are the data of the most important cookies for Google's conversion tracking:

Name: Conversion
Expiry time: after 3 months
Example value: EhMI_aySuoyv4gIVled3Ch0llweVGAEgt-mr6aXd7dYlSAGQ311160345

Name: _gac
Expiry time: after 3 months
Example value: 1.1558695989.EAIaIQobChMIiOmEgYO04gIVj5AYCh2CBAPrEAAYASAAEgIYQfD_BwE

Note: The cookie _gac only appears in connection with Google Analytics. The above list is not exhaustive, as Google also uses other cookies for analytical purposes.

As soon as you complete an action on our website, Google recognises the cookie and saves your action as a so-called conversion. As long as you surf our website and the cookie has not yet expired, we and Google will recognise that you found us via our Google Ads ad. The cookie is read and sent back to Google Ads with the conversion data. It is also possible that other cookies are used to measure conversions. The conversion tracking of Google Ads can be further refined and improved with the help of Google Analytics. For ads that Google displays in various locations on the web, cookies called "__gads" or "_gac" may be set under our domain. Since September 2017, various campaign information has been stored by analytics.js with the _gac cookie. The cookie stores this data as soon as you call up one of our pages for which the automatic tagging of Google Ads has been set up. Unlike cookies set for Google domains, Google can only read these conversion cookies when you are on our website. We do not collect or receive any personal data. We receive a report from Google with statistical evaluations. For example, we learn the total number of users who clicked on our ad and we see how well which advertising measure was received.

How long and where is the data stored?

At this point, we would like to point out that we have no influence on how Google uses the data collected by the conversion tracking tool. According to Google, the data is encrypted and stored on secure servers. In most cases, conversion cookies expire after 30 days and do not transmit any personal data. The cookies named "Conversion" and "_gac" (which is used in conjunction with Google Analytics) have an expiry date of 3 months.

How can I delete my data or prevent data storage?

You have the option of not participating in Google Ads' conversion tracking. If you deactivate the Google conversion tracking cookie via your browser, you block conversion tracking. In this case, you will not be included in the statistics of the tracking tool. You can change the cookie settings in your browser at any time. This works slightly differently for each browser. Here you will find instructions on how to manage cookies in your browser:

Chrome: Delete, activate and manage cookies in Chrome.

Safari: Managing cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have placed on your computer

Internet Explorer: Delete and manage cookies

Microsoft Edge: Delete and manage cookies

If you generally do not want cookies, you can set up your browser so that it always informs you when a cookie is to be set. In this way, you can decide for each individual cookie whether you allow the cookie or not. Downloading and installing this browser plug-in at https://support.google.com/ads/answer/7395996 will also deactivate all "advertising cookies". Keep in mind that by disabling these cookies, you do not prevent the advertisements, only the personalised advertisements.

Due to the certification for the American-European data protection agreement "Privacy Shield", the American company Google LLC must comply with the data protection laws applicable in the EU. If you would like to learn more about data protection at Google, we recommend the general data protection declaration of Google: https://policies.google.com/privacy?hl=en.

Embedded Social Media Elements Privacy Policy

We embed elements of social media services on our website to display images, videos and text.
When you visit pages that display these elements, data is transmitted from your browser to the respective social media service and stored there. We have no access to this data.
The following links will take you to the pages of the respective social media services where it is explained how they handle your data:

Facebook Privacy Policy

We use selected Facebook tools from Facebook on our website. Facebook is a social media network owned by Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2 Ireland. These tools enable us to provide you and people interested in our products and services with the best possible experience. Below we provide an overview of the different Facebook tools, what data is sent to Facebook and how you can delete this data.

What are Facebook tools?

Among many other products, Facebook also offers the so-called "Facebook Business Tools". This is the official name of Facebook. However, since the term is hardly known, we have decided to call them simply Facebook Tools. Among them are:

  • Facebook-Pixel
  • Social plug-ins (such as the "Like" or "Share" button)
  • Facebook Login
  • Account Kit
  • APIs (programming interface)
  • SDKs (collection of programming tools)Plattform-Integrationen
  • Plugins
  • Codes
  • Specifications
  • Documentation
  • Technologies and Services

Through these tools, Facebook extends services and has the ability to obtain information about user activity outside of Facebook.

Why do we use Facebook tools on our website?

We only want to show our services and products to people who are really interested in them. With the help of advertisements (Facebook ads), we can reach exactly these people. However, Facebook needs information about people's wishes and needs in order to show them suitable ads. Thus, information about user behaviour (and contact data) on our website is made available to the company. As a result, Facebook collects better user data and can show interested people the appropriate advertisements about our products or services. The tools therefore enable tailored advertising campaigns on Facebook.

Facebook calls data about your behaviour on our website "event data". This is also used for measurement and analysis services. Facebook can thus create "campaign reports" on our behalf about the impact of our advertising campaigns. Furthermore, analytics give us a better insight into how you use our services, website or products. As a result, we use some of these tools to optimise your user experience on our website. For example, social plug-ins allow you to share content on our site directly on Facebook.

What data is stored by Facebook tools?

By using individual Facebook tools, personal data (customer data) may be sent to Facebook. Depending on the tools used, customer data such as name, address, telephone number and IP address may be sent.

Facebook uses this information to match the data with their own data that they have about you (if you are a Facebook member). Before customer data is sent to Facebook, a process called "hashing" takes place. This means that a data record of any size is transformed into a string of characters. This also serves to encrypt data.

In addition to contact data, "event data" is also transmitted. Event data" refers to the information that we receive about you on our website. For example, which sub-pages you visit or which products you buy from us. Facebook does not share the information it receives with third parties (such as advertisers) unless it has explicit permission or is legally required to do so. "Event data" can also be linked to contact details. This allows Facebook to offer better personalised advertising. After the matching process already mentioned, Facebook deletes the contact data again.

In order to deliver ads in an optimised way, Facebook only uses event data if it has been combined with other data (collected by Facebook in other ways). Facebook also uses this event data for security, protection, development and research purposes. Much of this data is transferred to Facebook via cookies. Cookies are small text files used to store data or information in browsers. Depending on the tools you use and whether you are a Facebook member, different numbers of cookies are created in your browser. We go into more detail about individual Facebook cookies in the descriptions of each Facebook tool. General information about the use of Facebook cookies can also be found at https://www.facebook.com/policies/cookies.

How long and where is the data stored?

Basically, Facebook stores data until it is no longer needed for its own services and Facebook products. Facebook has servers located around the world where your data is stored. However, customer data is deleted within 48 hours after it has been compared with your own user data.

How can I delete my data or prevent data storage?

n accordance with the Basic Data Protection Regulation, you have the right to information, correction, transferability and deletion of your data.

A complete deletion of the data only takes place if you delete your Facebook account completely. And this is how deleting your Facebook account works:

1) Click on Settings on the right-hand side of Facebook.

2) Then click on "Your Facebook information" in the left-hand column.

3) Now click "Deactivation and deletion".

4) Now select "Delete account" and then click on "Continue and delete account".

5) Now enter your password, click "Continue" and then click "Delete account".

he storage of data that Facebook receives via our site takes place, among other things, via cookies (e.g. for social plugins). In your browser, you can deactivate, delete or manage individual or all cookies. Depending on which browser you use, this works in different ways. The following instructions show how to manage cookies in your browser:

Chrome: Delete, activate and manage cookies in Chrome.

Safari: Managing cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have placed on your computer

Internet Explorer: Delete and manage cookies

Microsoft Edge: Delete and manage cookies

If you generally do not want cookies, you can set up your browser so that it always informs you when a cookie is to be set. This way, you can decide for each individual cookie whether you allow it or not.

Facebook is an active participant in the EU-U.S. Privacy Shield Framework, which regulates the correct and secure transfer of personal data. You can find more information about this at https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC. We hope we have provided you with the most important information about the use and data processing by Facebook tools. If you want to learn more about how Facebook uses your data, we recommend that you read the data policy at https://www.facebook.com/about/privacy/update.

Facebook Social Plug-ins Privacy Policy

So-called social plug-ins of the company Facebook Inc. are integrated on our website. You can recognise these buttons by the classic Facebook logo, such as the "Like" button (the hand with raised thumb) or by a clear "Facebook Plug-in" marking. A social plug-in is a small part of Facebook that is integrated into our site. Each plug-in has its own function. The most commonly used functions are the well-known "Like" and "Share" buttons.

The following social plug-ins are offered by Facebook:

  • "Save" button
  • "Like" button, Share, Send and Quote
  • Page plug-in
  • Comments
  • Messenger plug-in
  • Embedded posts and video player
  • Group plug-in

Please visit https://developers.facebook.com/docs/plugins for more information on how each plug-in is used. We use the social plug-ins both to provide you with a better user experience on our site and because they allow Facebook to optimise our advertisements.

If you have a Facebook account or have visited facebook.com before, Facebook has already set at least one cookie in your browser. In this case, your browser sends information to Facebook via this cookie as soon as you visit our site or interact with social plug-ins (e.g. the "Like" button).

The information received is deleted or anonymised again within 90 days. According to Facebook, this data includes your IP address, which website you visited, the date, time and other information relating to your browser.

To prevent Facebook from collecting a lot of data during your visit to our website and connecting it with Facebook data, you must log out of Facebook while visiting the website.

If you are not logged in to Facebook or do not have a Facebook account, your browser sends less information to Facebook because you have fewer Facebook cookies. Nevertheless, data such as your IP address or which website you are visiting may be transmitted to Facebook. We would like to point out that we do not know the exact content of the data. However, we try to inform you as best as possible about the data processing according to our current state of knowledge. You can also read about how Facebook uses the data in the company's data policy at https://www.facebook.com/about/privacy/update.

The following cookies are set in your browser as a minimum when you visit a website with social plug-ins from Facebook:

Name: dpr
Value: not specified
Purpose: This cookie is used to enable the social plug-ins on our website to work.
Expiry date: after end of session

Name: fr
Wert: 0jieyh4311160345c2GnlufEJ9..Bde09j…1.0.Bde09j
Purpose: The cookie is also necessary for the plug-ins to function properly.
Expiry date:: after 3 months

Note: These cookies were set after a test, even if you are not a Facebook member.

If you are logged in to Facebook, you can change your settings for advertisements at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen yourself. If you are not a Facebook user, you can manage your usage-based online advertising at http://www.youronlinechoices.com/en/. There you have the option to deactivate or activate providers.

If you want to learn more about Facebook's privacy policy, we recommend that you read the company's own data policy at https://www.facebook.com/policy.php.

Facebook Login Privacy Policy

We have integrated the practical Facebook login on our site. This allows you to easily log in to our site with your Facebook account without having to create another user account. If you decide to register via the Facebook Login, you will be redirected to the social media network Facebook. There, the registration takes place via your Facebook user data. Through this login procedure, data about you or your user behaviour is stored and transmitted to Facebook.

Facebook uses various cookies to store this data. Below we show you the most important cookies that are set in your browser or already exist when you log in to our site via the Facebook login:

Name: fr
Value: 0jieyh4c2GnlufEJ9..Bde09j...1.0.Bde09j
Purpose: This cookie is used to ensure that the social plugin on our website works as well as possible.
Expiry date: after 3 months

Name: datr
Wert: 4Jh7XUA2311160345SEmPsSfzCOO4JFFl
Purpose: Facebook sets the "datr" cookie when a web browser accesses facebook.com, and the cookie helps identify login activity and protect users.
Expiry date: after 2 years

Name: _js_datrName: _js_datr
Value: deleted
Purpose: This session cookie is set by Facebook for tracking purposes, even if you do not have a Facebook account or are logged out.
Expiry date: after end of session

 

Note: The cookies listed are only a small selection of the cookies available to Facebook. Other cookies include _ fbp, sb or wd. A complete list is not possible, as Facebook has a large number of cookies and uses them variably.

On the one hand, the Facebook login offers you a quick and easy registration process, and on the other hand, it gives us the opportunity to share data with Facebook. This enables us to better adapt our offer and our advertising campaigns to your interests and needs. Data that we receive from Facebook in this way is public data such as

  • Your Facebook name
  • your profile picture
  • a stored e-mail address
  • friend lists
  • button details (e.g. "Like" button)
  • Birthday date
  • Language
  • Place of residence

In return, we provide Facebook with information about your activities on our website. This includes information about the device you are using, which of our sub-pages you visit or which products you have purchased from us.

By using Facebook Login, you consent to the data processing. You can revoke this agreement at any time. If you would like to find out more information about data processing by Facebook, we recommend that you read the Facebook privacy policy at https://facebook.com/policy.php.

Provided you are logged in to Facebook, you can change your settings for advertisements yourself at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen.

Instagram privacy policy

We have incorporated Instagram features on our website. Instagram is a social media platform of the company Instagram LLC, 1601 Willow Rd, Menlo Park CA 94025, USA. Instagram has been a subsidiary of Facebook Inc. since 2012 and is one of Facebook's products. Embedding Instagram content on our website is called embedding. This allows us to show you content such as buttons, photos or videos from Instagram directly on our website. When you call up web pages on our website that have an Instagram function integrated, data is transmitted to Instagram, stored and processed. Instagram uses the same systems and technologies as Facebook. Your data is thus processed across all Facebook companies.

In the following, we would like to give you a more detailed insight into why Instagram collects data, what data it is and how you can largely control the data processing. As Instagram belongs to Facebook Inc., we obtain our information from the Instagram guidelines on the one hand, but also from the Facebook data guidelines themselves on the other.

What is Instagram?

Instagram is one of the most popular social media networks in the world. Instagram combines the advantages of a blog with the advantages of audiovisual platforms such as YouTube or Vimeo. You can upload photos and short videos on "Insta" (as many of the users casually call the platform), edit them with various filters and also distribute them on other social networks. And if you don't want to be active yourself, you can also just follow other interesting users.

Why do we use Instagram on our website?

Instagram is the social media platform that has really gone through the roof in recent years. And of course we have also reacted to this boom. We want you to feel as comfortable as possible on our website. That's why a varied presentation of our content is a matter of course for us. Through the embedded Instagram features, we can enrich our content with helpful, funny or exciting content from the Instagram world. Since Instagram is a subsidiary of Facebook, the data collected can also be useful to us for personalised advertising on Facebook. This way, only people who are really interested in our products or services receive our ads.

Instagram also uses the collected data for measurement and analysis purposes. We get aggregated statistics and thus more insight about your desires and interests. It is important to note that these reports do not identify you personally.

What data is stored by Instagram?

When you come across one of our pages that have Instagram features (such as Instagram images or plug-ins) built in, your browser automatically connects to Instagram's servers. In the process, data is sent to Instagram, stored and processed. And this is regardless of whether you have an Instagram account or not. This includes information about our website, about your computer, about purchases you have made, about advertisements you see and how you use our offer. Furthermore, the date and time of your interaction with Instagram is also stored. If you have an Instagram account or are logged in, Instagram stores significantly more data about you.

Facebook distinguishes between customer data and event data. We assume that this is exactly the case with Instagram. Customer data are, for example, name, address, phone number and IP address. It is important to mention that these customer data are only transmitted to Instagram if they have been "hashed" beforehand. Hashing means that a data record is transformed into a character string. This makes it possible to encrypt the contact data. In addition, the above-mentioned "event data" is also transmitted. By "event data" Facebook - and consequently also Instagram - understands data about your user behaviour. It may also happen that contact data is combined with event data. The contact data collected is matched with the data that Instagram already has about you.

The collected data is transmitted to Facebook via small text files (cookies), which are usually set in your browser. Depending on the Instagram functions used and whether you have an Instagram account yourself, different amounts of data are stored.

We assume that Instagram's data processing works the same way as Facebook's. This means that if you have an Instagram account or have visited www.instagram.com, Instagram has at least set a cookie. If this is the case, your browser sends information to Instagram via the cookie as soon as you come into contact with an Instagram function. After 90 days at the latest (after matching), this data is deleted again or anonymised. Although we have intensively studied Instagram's data processing, we cannot say exactly what data Instagram collects and stores.

In the following, we show you cookies that are set in your browser at least when you click on an Instagram function (such as a button or an Insta picture). In our test, we assume that you do not have an Instagram account. Of course, if you are logged into Instagram, significantly more cookies are set in your browser.

These cookies were used in our test:

Name: csrftoken
Value: ""
Purpose: This cookie is most likely set for security reasons to prevent falsification of requests. However, we were not able to find out more about this.
Expiry date: after one year

Name: mid
Value: ""
Purpose: Instagram sets this cookie to optimise its own services and offers on and off Instagram. The cookie sets a unique user ID.
Expiry date: after the end of the session


Name: fbsr_311160345124024
Value: not specified
Purpose: This cookie stores the log-in request for users of the Instagram app.
Expiry date: after end of session

Name: rur
Value: ATN
Purpose: This is an Instagram cookie that ensures functionality on Instagram.
Expiry date: after the end of the session

Name: urlgen
Wert: “:1iEtYv:Y833k2_UjKvXgYe311160345”
Purpose: This cookie is used for Instagram's marketing purposes.
Expiry date: after the end of the session.

Note: We cannot make any claim to completeness here. Which cookies are set in individual cases depends on the embedded functions and your use of Instagram.

How long and where is the data stored?

Instagram shares the information it receives between Facebook companies with external partners and with people you connect with around the world. Data is processed in compliance with its own data policy. Your data is distributed on Facebook servers around the world, partly for security reasons. Most of these servers are located in the USA.

How can I delete my data or prevent data storage?

Thanks to the Basic Data Protection Regulation, you have the right to information, portability, correction and deletion of your data. You can manage your data in the Instagram settings. If you want to delete your data on Instagram completely, you have to delete your Instagram account permanently.

And this is how deleting your Instagram account works:

First open the Instagram app. On your profile page, go down and click on "Help area". Now you will get to the company's website. On the website, click on "Manage your account" and then on "Delete your account".

If you delete your account altogether, Instagram will delete posts such as your photos and status updates. Information that other people have shared about you is not part of your account and consequently will not be deleted.

As mentioned above, Instagram stores your data primarily via cookies. You can manage, deactivate or delete these cookies in your browser. Depending on your browser, the management always works a little differently. Here we show you the instructions for the most important browsers.

Chrome: Deleting, activating and managing cookies in Chrome

Safari: Manage cookies and website data with Safari.

Firefox: Delete cookies to remove data that websites have placed on your computer

Internet Explorer: Delete and manage cookies

Microsoft Edge: Delete and manage cookies

You can also set up your browser so that you are always informed when a cookie is to be set. Then you can always decide individually whether you want to allow the cookie or not.

Instagram is a subsidiary of Facebook Inc. and Facebook is an active participant in the EU-U.S. Privacy Shield Framework. This framework ensures proper data transfer between the U.S. and the European Union. You can learn more about it at https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC. We have tried to bring you closer to the most important information about data processing by Instagram. Auf https://help.instagram.com/519522125107875
you can take a closer look at Instagram's data policies.

Twitter privacy policy

We have integrated Twitter functions on our website. These are, for example, embedded tweets, timelines, buttons or hashtags. Twitter is a short message service and a social media platform of the company Twitter Inc, One Cumberland Place, Fenian Street, Dublin 2 D02 AX07, Ireland.

To our knowledge, in the European Economic Area and Switzerland, no personal data or data relating to your web activities are transferred to Twitter by the mere inclusion of the Twitter function. Only when you interact with the Twitter functions, such as clicking on a button, can data be sent to Twitter, stored and processed there. We have no influence on this data processing and bear no responsibility for it. Within the framework of this privacy policy, we want to give you an overview of what data Twitter stores, what Twitter does with this data and how you can protect yourself to a large extent from the data transfer.

What is Twitter?

For some, Twitter is a news service, for others a social media platform and still others speak of a microblogging service. All these terms have their justification and mean more or less the same thing.

Both private individuals and companies use Twitter to communicate with interested people via short messages. Twitter only allows 280 characters per message. These messages are called "tweets". Unlike Facebook, for example, the service does not focus on expanding a network for "friends", but wants to be understood as a worldwide and open news platform. With Twitter, you can also have an anonymous account and tweets can be deleted by the company on the one hand and by the users themselves on the other.

Why do we use Twitter on our website?

Like many other websites and companies, we try to offer our services and communicate with our customers through different channels. Especially Twitter has grown on us as a useful "little" news service. Time and again we tweet or retweet exciting, funny or interesting content. We realise that you can't follow every channel separately. After all, you also have something else to do. That's why we have included Twitter functions on our website. You can follow our Twitter activity "on the spot" or follow a direct link to our Twitter page. Through this integration, we want to strengthen our service and the user-friendliness of our website.

What data is stored by Twitter?

On some of our sub-pages you will find built-in Twitter functions. When you interact with Twitter content, such as clicking on a button, Twitter may collect and store data. This is the case even if you do not have a Twitter account yourself. Twitter calls this data "log data". This includes demographic data, browser cookie IDs, your smartphone ID, hashed email addresses, and information about which pages you have visited on Twitter and what actions you have taken. Twitter naturally stores more data if you have a Twitter account and are logged in. Mostly, this storage happens via cookies. Cookies are small text files that are usually set in your browser and transmit different information to Twitter.

We will now show you which cookies are set when you are not logged in to Twitter but visit a website with built-in Twitter functions. Please consider this list as an example. We can by no means guarantee completeness here, as the choice of cookies is always changing and depends on your individual actions with the Twitter content.

These cookies were used in our test:

Name: personalization_id
Wert: “v1_cSJIsogU51SeE311160345”
Purpose: This cookie stores information about how you use the website and through which advertisements you may have come to Twitter.
Expiry date: after 2 years

Name: long
Value: en
Purpose: This cookie stores your default or preferred language.
Expiry date: after end of session

Name: guest_id
Value: 311160345v1%3A157132626
Purpose: This cookie is set to identify you as a guest. 
Expiry date: after 2 years

Name: fm
Value: 0
Purpose: Unfortunately, we were unable to find out the purpose of this cookie.
Expiry date: after end of session

Name: external_referer
Wert: 3111603452beTA0sf5lkMrlGt
Purpose: This cookie collects anonymous data, such as how often you visit Twitter and how long you visit Twitter.
Expiry date: After 6 days

Name: eu_cn
Value: 1
Purpose: This cookie stores user activity and is used for various advertising purposes by Twitter.
Expiry date: After one year

Name: ct0
Wert: c1179f07163a365d2ed7aad84c99d966
Purpose: Unfortunately, we have not found any information about this cookie.
Expiry date: after 6 hours

Name: _twitter_sess
Wert: 53D%253D–dd0248311160345-
Purpose: This cookie allows you to use functions within the Twitter website.
Expiry date: after end of session

Note: Twitter also works with third-party providers. That is why we also recognised the three Google Analytics cookies _ga, _gat, _gid during our test.

Twitter uses the collected data on the one hand to better understand user behaviour and thus improve its own services and advertising offers, on the other hand the data also serve internal security measures.

How long and where is the data stored?

If Twitter collects data from other websites, this data is deleted, combined or otherwise obscured after a maximum of 30 days. The Twitter servers are located on various server centres in the United States. Accordingly, it can be assumed that collected data is collected and stored in America. After our research, we could not clearly determine whether Twitter also has its own servers in Europe. In principle, Twitter can store the collected data until it is no longer useful to the company, you delete the data or there is a statutory deletion period.

How can I delete my data or prevent data storage?

Twitter repeatedly emphasises in its privacy policy that it does not store any data from external website visits if you or your browser are located in the European Economic Area or Switzerland. However, if you interact with Twitter directly, Twitter will of course store data about you.

If you have a Twitter account, you can manage your data by clicking on "More" under the "Profile" button. Then click on "Settings and privacy". Here you can manage the data processing individually.

If you do not have a Twitter account, you can go to twitter.com and then click on "Individualisation". Under "Individualisation and data" you can manage your collected data.

Most data is stored via cookies, as mentioned above, and you can manage, deactivate or delete these in your browser. Please note that you only "edit" the cookies in the browser you have chosen. This means: if you use a different browser in the future, you will have to manage your cookies there again according to your wishes. Here are the instructions for cookie management of the most popular browsers.

Chrome: Delete, activate and manage cookies in Chrome.

Safari: Manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have placed on your computer

Internet Explorer: Delete and manage cookies

Microsoft Edge: Delete and manage cookies

You can also manage your browser in such a way that you are informed about each individual cookie. Then you can always decide individually whether or not to allow a cookie.

Twitter also uses the data for personalised advertising inside and outside Twitter. You can switch off personalised advertising in the settings under "Individualisation and data". If you use Twitter on a browser, you can deactivate personalised advertising at http://optout.aboutads.info/?c=2&lang=EN.

Twitter is an active participant in the EU-U.S. Privacy Shield Framework. This framework ensures proper data transfer between the U.S. and the European Union. You can find out more about it at https://www.privacyshield.gov/participant?id=a2zt0000000TORzAAO.

We hope we have given you a basic overview of Twitter's data processing. We do not receive any data from Twitter and are not responsible for what Twitter does with your data. If you have any further questions on this topic, we recommend that you read the Twitter privacy statement at https://twitter.com/de/privacy.

Google reCAPTCHA Datenschutzerklärung

Our primary goal is to ensure that our website is as secure and protected as possible for you and for us. To ensure this, we use Google reCAPTCHA from Google Inc. (1600 Amphitheatre Parkway Mountain View, CA 94043, USA). With reCAPTCHA we can determine whether you are really a flesh and blood human being and not a robot or other spam software. By spam we mean any unsolicited information sent to us electronically. With the classic CAPTCHAS, you usually had to solve text or picture puzzles to check. With reCAPTCHA from Google, we usually don't have to bother you with such puzzles. Here, in most cases, it is enough to simply check a box and thus confirm that you are not a bot. With the new Invisible reCAPTCHA version, you don't even have to set a tick anymore. You will find out exactly how this works and, above all, which data is used for this purpose in the course of this privacy policy.

The legal basis for the use is Article 6 (1) f (lawfulness of processing), because there is a legitimate interest to protect this website from bots and spam software.

What is reCAPTCHA?

reCAPTCHA is a free captcha service from Google that protects websites from spam software and abuse by non-human visitors. The most common use of this service is when you fill out forms on the internet. A captcha service is an automatic Turing test designed to ensure that an action on the internet is performed by a human and not a bot. In the classic Turing test (named after the computer scientist Alan Turing), a human determines the distinction between a bot and a human. With captchas, this is also done by the computer or a software programme. Classic captchas work with small tasks that are easy for humans to solve, but present considerable difficulties for machines. With reCAPTCHA, you no longer have to actively solve puzzles. The tool uses modern risk techniques to distinguish humans from bots. Here you only have to tick the text field "I am not a robot" or with Invisible reCAPTCHA even that is no longer necessary. With reCAPTCHA, a JavaScript element is integrated into the source code and then the tool runs in the background and analyses your user behaviour. From these user actions, the software calculates a so-called captcha score. Google uses this score to calculate how likely you are to be a human before you enter the captcha. ReCAPTCHA or captchas in general are always used when bots could manipulate or abuse certain actions (such as registrations, surveys, etc.).

Why do we use reCAPTCHA on our website?

We only want to welcome flesh and blood people to our site. Bots or spam software of any kind can safely stay at home. That's why we pull out all the stops to protect ourselves and offer the best possible user experience for you. For this reason, we use Google reCAPTCHA from Google. This way we can be pretty sure that we remain a "bot-free" website. By using reCAPTCHA, data is transmitted to Google, which Google uses to determine whether you are actually a human being. reCAPTCHA therefore serves the security of our website and, by extension, your security. For example, without reCAPTCHA it could happen that a bot registers as many email addresses as possible during registration in order to "spam" forums or blogs with unwanted advertising content. With reCAPTCHA we can avoid such bot attacks.

What data is stored by reCAPTCHA?

ReCAPTCHA collects personal data from users in order to determine whether the actions on our website really originate from people. This means that the IP address and other data required by Google for the reCAPTCHA service may be sent to Google. IP addresses are almost always shortened beforehand within the member states of the EU or other contracting states to the Agreement on the European Economic Area before the data ends up on a server in the USA. The IP address is not combined with other data from Google unless you are logged in with your Google account while using reCAPTCHA. First, the reCAPTCHA algorithm checks whether Google cookies from other Google services (YouTube. Gmail, etc.) are already placed on your browser. Then, reCAPTCHA places an additional cookie on your browser and collects a snapshot of your browser window.

The following list of collected browser and user data does not claim to be complete. Rather, they are examples of data that, to our knowledge, are processed by Google.

  • Referrer URL (the address of the page from which the visitor came)
  • IP address (e.g. 256.123.123.1)
  • Information about the operating system (the software that enables your computer to operate. Known operating systems are Windows, Mac OS X or Linux)
  • Cookies (small text files that store data in your browser)
  • Mouse and keyboard behaviour (every action you perform with the mouse or keyboard is stored)
  • Date and language settings (which language or date you have preset on your PC is saved)
  • All JavaScript objects (JavaScript is a programming language that allows websites to adapt to the user. JavaScript objects can collect all kinds of data under one name)
  • Screen resolution (shows how many pixels the image consists of)

It is undisputed that Google uses and analyses this data even before you click on the "I am not a robot" checkbox. With the Invisible reCAPTCHA version, even the ticking is omitted and the whole recognition process runs in the background. Google does not tell you in detail how much and which data it stores.

The following cookies are used by reCAPTCHA: Here we refer to the reCAPTCHA demo version from Google at https://www.google.com/recaptcha/api2/demo. All these cookies require a unique identifier for tracking purposes. Here is a list of cookies that Google reCAPTCHA has set on the demo version:

Name: IDE
Expiration time: after one year
Usage: This cookie is set by DoubleClick (also owned by Google) to record and report a user's actions on the website when dealing with advertisements. This allows advertising effectiveness to be measured and appropriate optimisation measures to be taken. IDE is stored in browsers under the domain doubleclick.net.
Example value: WqTUmlnmv_qXyi_DGNPLESKnRNrpgXoy1K-pAZtAkMbHI-311160345

Name: 1P_JAR
Expiry time: after one month
Usage: This cookie collects statistics on website usage and measures conversions. A conversion occurs, for example, when a user becomes a buyer. The cookie is also used to display relevant advertisements to users. Furthermore, the cookie can be used to prevent a user from seeing the same ad more than once.
Example value: 2019-5-14-12

Name: ANID
Expiry time: after 9 months
Usage: We could not find out much information about this cookie. Google's privacy policy mentions the cookie in connection with "advertising cookies" such as "DSID", "FLC", "AID", "TAID". ANID is stored under domain google.com.
Example value: U7j1v3dZa3111603450xgZFmiqWppRWKOr

Name: CONSENT
Expiry time: after 19 years
Usage: The cookie stores the status of a user's consent to use different services from Google. CONSENT is also used for security purposes to verify users, prevent credential fraud and protect user data from unauthorised attacks.
Beispielwert: YES+AT.de+20150628-20-0

Name: NID
Expiry time: after 6 months
Usage: NID is used by Google to customise advertisements to your Google search. With the help of the cookie, Google "remembers" your most frequently entered search queries or your previous interaction with ads. So you always get tailored ads. The cookie contains a unique ID that Google uses to collect the user's personal preferences for advertising purposes.
Example value: 0WmuWqy311160345zILzqV_nmt3sDXwPeM5Q

Name: DV
Expiry time: After 10 minutes
Usage: Once you have ticked the "I am not a robot" box, this cookie is set. The cookie is used by Google Analytics for personalised advertising. DV collects information in an anonymous form and is also used to make user distinctions.
Example value: gEAABBCjJMXcI0dSAAAANbqc311160345

Note: This list cannot claim to be exhaustive, as experience has shown that Google changes its choice of cookies from time to time.

How long and where is the data stored?

By inserting reCAPTCHA, data is transferred from you to the Google server. Where exactly this data is stored, Google does not make clear, even after repeated enquiries. Without having received confirmation from Google, it can be assumed that data such as mouse interaction, time spent on the website or language settings are stored on Google's European or American servers. The IP address that your browser transmits to Google is generally not merged with other Google data from other Google services. However, if you are logged into your Google account while using the reCAPTCHA plug-in, the data will be merged. The deviating data protection regulations of the Google company apply to this.

How can I delete my data or prevent data storage?

If you do not want any data about you and your behaviour to be transmitted to Google, you must log out of Google completely and delete all Google cookies before you visit our website or use the reCAPTCHA software. In principle, data is automatically transmitted to Google as soon as you visit our site. To delete this data again, you must contact Google support at https://support.google.com/?hl=de&tid=311160345.

So when you use our website, you agree that Google LLC and its agents automatically collect, process and use data.

You can learn a little more about reCAPTCHA on Google's web developer page at https://developers.google.com/recaptcha/. Google does go into more detail here about the technical development of reCAPTCHA, but you will search in vain for precise information about data storage and privacy-related issues there as well. A good overview of Google's basic use of data can be found in the company's own privacy policy at https://www.google.com/intl/de/policies/privacy/.

Google Custom Search Privacy Policy

We have integrated the Google custom search plug-in on our website. Google is the largest and best-known search engine in the world and is operated by the US company Google LLC (1600 Amphitheatre Parkway Mountain View, CA 94043, USA). Through the custom Google search, data may be transferred from you to Google. In this privacy policy, we inform you why we use this plug-in, what data is processed and how you can manage or prevent this data transfer.

What is Google Custom Search?

The Google Custom Search plug-in is a Google search bar directly on our website. Searches take place in the same way as on www.google.com, except that the search results focus on our content and products or on a limited search circle.

Why do we use custom Google search on our website?

A website with a lot of interesting content often gets so big that it is possible to lose the overview. Over time, we have also accumulated a lot of valuable material and, as part of our service, we want you to find our content as quickly and easily as possible. The custom Google search makes finding interesting content a breeze. The built-in Google plug-in improves the overall quality of our website and makes it easier for you to search.

What data is stored by Google Custom Search?

Google Custom Search only transfers data from you to Google when you actively use Google Search built into our website. This means that only when you enter a search term in the search bar and then confirm this term (e.g. click "Enter") is your IP address sent to Google, stored and processed there in addition to the search term. Based on the cookies set (such as 1P_JAR), it can be assumed that Google also receives data on website usage. If you search for content during your visit to our website using the built-in Google search function and are logged in with your Google account at the same time, Google can also assign the collected data to your Google account. As the website operator, we have no influence on what Google does with the collected data or how Google processes the data.

The following cookies are set in your browser if you use the Google custom search and are not logged in with a Google account:

Name: 1P_JAR
Value: 2020-01-27-13311160345-5
Purpose: This cookie collects website usage statistics and measures conversions. A conversion occurs, for example, when a user becomes a buyer. The cookie is also used to display relevant advertisements to users.
Expiry date: after one month

Name: CONSENT
Value: WP.282f52311160345-9
Purpose: The cookie stores the status of a user's consent to use various Google services. CONSENT is also used for security purposes to verify users and protect user data from unauthorised attacks.
Expiry date: after 18 years

Name: NID
Value: 196=pwIo3B5fHr-8
Purpose: NID is used by Google to tailor ads to your Google search. With the help of the cookie, Google "remembers" the search queries you entered or your previous interaction with ads. So you always get tailored ads.
Expiry date: after 6 months

Note: This list cannot claim to be exhaustive, as Google is always changing its choice of cookies.

How long and where is the data stored?

Google servers are distributed all over the world. Since Google is an American company, most data is stored on American servers. You can see exactly where the Google servers are located at https://www.google.com/about/datacenters/inside/locations/?hl=en.
Your data is distributed on different physical data carriers. This means that the data can be accessed more quickly and is better protected against possible manipulation. Google also has appropriate emergency programmes for your data. For example, if there are internal technical problems at Google and servers stop working as a result, the risk of service interruption and data loss still remains low.
Google stores data for different lengths of time, depending on the data in question. Some data you can delete yourself, others are automatically deleted or anonymised by Google. However, there is also data that Google stores for longer if this is necessary for legal or business reasons.

How can I delete my data or prevent data storage?

Under European Union data protection law, you have the right to access, update, delete or restrict your data. There is some data that you can delete at any time. If you have a Google account, you can delete data about your web activity there or set it to be deleted after a certain time.
In your browser, you also have the option to deactivate cookies, delete them or manage them according to your wishes and preferences. Here you will find instructions for the most important browsers:

Chrome: Delete, activate and manage cookies in Chrome.

Safari: Managing Cookies and Website Data with Safari

Firefox: Delete cookies to remove data that websites have placed on your computer.

Internet Explorer: Delete and manage cookies

Microsoft Edge: Delete and manage cookies

Google is an active participant in the EU-U.S. Privacy Shield Framework, which governs the accurate and secure transfer of personal data. You can find more information about this at https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI. We hope we have been able to provide you with the most important information about Google's data processing. If you want to learn more about this, we recommend Google's comprehensive privacy policy at https://policies.google.com/privacy?hl=en.

Cookiebot privacy policy

We use functions of the provider Cookiebot on our website. The company behind Cookiebot is Cybot A/S, Havnegade 39, 1058 Copenhagen, DK. Cookiebot offers us, among other things, the possibility to provide you with a comprehensive cookie notice (also called cookie banner or cookie notice). By using this function, data from you may be sent to Cookiebot or Cybot, stored and processed. In this privacy policy we inform you why we use Cookiebot, which data is transferred and how you can prevent this data transfer.

What is Cookiebot?

Cookiebot is a software product of the company Cybot. The software automatically creates a DSGVO-compliant cookie notice for our website visitors. In addition, the technology behind Cookiebot scans, monitors and evaluates all cookies and tracking measures on our website.

Why do we use Cookiebot on our website?

We take data protection very seriously. We want to show you exactly what is going on on our website and what data is stored about you. Cookiebot helps us to get a good overview of all our cookies (first-party and third-party cookies). This way we can inform you about the use of cookies on our website in an accurate and transparent way. You always receive an up-to-date cookie notice that complies with data protection regulations and decide for yourself which cookies you allow and which you do not.

What data is stored by Cookiebot?

If you allow cookies, the following data will be transmitted to Cybot, stored and processed.

  • IP address (in anonymised form, the last 3 digits are set to 0)
  • date and time of your consent
  • our website URL
  • technical browser data
  • encrypted, anonymous key
  • the cookies you have allowed (as proof of consent)

The following cookies are set by Cookiebot if you have consented to the use of cookies:

Name: CookieConsent
Wert: {stamp:’P7to4eNgIHvJvDerjKneBsmJQd9311160345-2
Purpose: This cookie stores your consent status. This allows our website to read and follow your current status on future visits.
Expiry date: after one year

Name: CookieConsentBulkTicket
Value: kDSPWpA%2fjhljZKClPqsncfR8SveTnNWhys5NojaxdFYBPjZ2PaDnUw%3d%3311160345-6
Purpose: This cookie is set if you allow all cookies and have thus activated "collective consent". The cookie then stores its own random and unique ID.
Expiry date: after one year

Note: Please bear in mind that this is an exemplary list and we cannot claim to be complete. In the cookie declaration at https://www.cookiebot.com/de/cookie-declaration/ you can see which other cookies may be used.
According to Cybot's privacy policy, the company does not resell personal data. Cybot does, however, share data with trusted third parties or subcontractors that help the company achieve its business objectives. Data is also shared when legally required.

How can I delete my data or prevent data storage?

All data collected is transferred, stored and shared exclusively within the European Union. The data is stored in an Azure data centre (cloud provider is Microsoft). You can find out more about all "Azure regions" at https://azure.microsoft.com/de-de/global-infrastructure/regions/. All user data will be deleted by Cookiebot after 12 months from registration (cookie consent) or immediately after cancellation of the Cookiebot service.

You have the right to access and also delete your personal data at any time. You can prevent data collection and storage, for example, by rejecting the use of cookies via the cookie notice. Your browser offers another possibility to prevent data processing or to manage it according to your wishes. Depending on the browser, cookie management works slightly differently. Here you will find instructions for the currently most popular browsers:

Chrome: Delete, activate and manage cookies in Chrome.

Safari: Managing cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have placed on your computer

Internet Explorer: Delete and manage cookies

Microsoft Edge: Delete and manage cookies

If you want to learn more about the privacy policy of "Cookiebot" or the company behind it, Cybot, we recommend reading the privacy policy at https://www.cookiebot.com/en/privacy-policy/.

 

Source: Created with the privacy generator of AdSimple